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Friday, 21 June 2013
JL04 Task 1 - Radio Producer
Radio Producers work both in speech-based and music radio, where they play a key role in creating what is heard by listeners, they are not usually heard on air themselves. They are responsible for creating and co-ordinating the content of radio programmes, and may also have responsibility for the content or websites and other certain mobile platforms. They are also closely involved with the business and technical aspects or programmes.
The responsibilities of a radio producer may vary depending on the programme or station. A majority of radio producers ,ay work as a small part of a small team although some manage much larger programme units. Radio producers are based in offices and recording studios but may also work on a certain location where they produce outside broadcasts.
Producers in music radio work in different radio stations ad programmes which caters for all musical tastes. However producers in speech radio work in all genres like topical talk sows to documentaries, dramas and comedy. Being a radio producer you are required to work a variety of shift patterns which includes night shifts, weekends ad holidays. In some roles radio producers will be expected to travel, sometimes long distance and at short notice to work on location.
Wherever a radio producer works they are expected to understand the purpose and format of their situation or programmes. They need to be aware of the characteristics of their target audience and also they need to be knowledgeable about the subject matter of the output for which they are responsible. Being a radio producer they must create programme content and manage the whole production including live and recorded. They need to generate original ideas, identify suitable ideas from others and carry out thorough research.
They also need to know to access and evaluate all relevant information sources which sometimes includes image resources which includes libraries, archives, the internet, and academic. Radio producers also need to know how to source music or audio material to ensure necessary licences or clearances are obtained. However with this they are expected to comply with media law and regulations.
Radio presenters work closely with presenters, performers and other programme contributors. However to ensure that the output meets established production standards, they must also give direction when necessary.
They also need t be able to operate various radio studios and to record audio both in studios and location. Sometimes they may be required to record interviews and other material which includes editing when necessary.
Essential Knowledge & Skills
•ability to generate original ideas, and to think creatively about how to communicate them
•excellent writing and story-telling skills, which they can adapt for different audiences and platforms
•when necessary, an understanding of how to use their voice to communicate effectively with listeners
•knowledge of the Radio market, different station and programme styles, and audience demographics
•the confidence and tenacity to pursue information, overcome obstacles, and pitch ideas to senior colleagues
•ability to work independently but also as part of a team
•self-motivation and adaptability
•ability to work effectively under pressure, react quickly, and meet tight deadlines
•determination, diplomacy and excellent interpersonal skills
•empathy and patience, the ability to build rapport and draw information from people
•ability to coach and develop talent in others
•a comprehensive knowledge of the subjects relevant to the Radio genre in which they wish to work
•a thorough knowledge of the law, ethics and industry regulation as they affect Radio production
•knowledge of when it is necessary, and how to acquire, the relevant clearances and licenses, including copyright and music clearances
•knowledge of the requirements of the relevant Health and Safety legislation and procedures
•a high level of IT skills - particularly good word-processing and data handling skills
•ability to learn how to use a variety of recording equipment and to operate different radio studios
•ability to conduct effective internet research, use relevant computer software for audio editing, and, when necessary, to manipulate visual images or edit video, and upload all such material for use on websites.
To become a radio producer you must be a graduate, however a degree is not always essential. A lot of radio employers do not expect the degree to be in a media related subject and may even prefer recruits to have degrees in other areas especially those related to the radio genre in which they wish to work.
A lot of radio producers try to get a place on a direct entry trainee scheme, however places are very limited and such schemes do to recruit on a regular basis making it harder for people to find jobs. Sometimes a degree or equivalent may be a requirement for some of these schemes but many others may specifically target non graduates.
JL04 Task 1 - Media Planner
Media planners work within advertising agencies and buying agencies. They allow their clients to maximise the impact of their advertising campaigns through the use of different types of media. Media planners combine creative thinking with factual analysis which allows them to develop appropriate strategies to ensure that campaigns reach their target audience. They also apply their knowledge to their clients about media and communication platforms.
Media planners work with the press, television, radio and new media, in particular the internet, but they also use more unusual platforms e.g. the sides of buses and taxis.
Some of the typical work activities include
Preparation:
•Working with the client and the account team to understand the client's business objectives and advertising strategy.
•Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns.
•Making decisions on the best form of media for specific clients and campaigns.
•Undertaking research and analysing data using specialist industry resources.
•Identifying target audiences and analysing their characteristics, behaviour and media habits.
•Presenting proposals, including cost schedules, to clients.
Implementation:
•Recommending the most appropriate types of media to use, as well as the most effective time spans and locations.
•Working with colleagues, other departments and media buyers either in-house or in a specialist agency.
•Making and maintaining good contacts with media owners, such as newspapers, magazines and websites.
•Managing client relationships to build respect and trust in your judgement.
•Proofreading advertisement content before release.
•Maintaining detailed records.
•Evaluating the effectiveness of campaigns in order to inform future campaigns
The job salary is usually £25,000 - £45,000 per year for this type of job.
JL04 Task 1 - Location Manager
Location managers are responsible for arranging where photo shoots and filming will take place. Location managers know that productions take place in a wide range of places and therefore try and match the photo shoot or filming to appropriate places.
As well as arranging and negotiating site use the role also includes managing sites throughout the shooting process, which involves working to a strict budgetary and time limits while maintaining a high standard of health, safety and security. This is a very intense job and requires you to be very hands on.
The job role includes:
•assessing scripts or story boards and scheduling them according to location;
•meeting with the director and designer to discuss projects and working to their creative vision;
•collating ideas and undertaking research using resources such as the internet, specialist location libraries, local and regional film commissions and agencies;
•visiting and photographing locations appropriate to budget in order to assess suitability;
•making preliminary enquiries regarding access, parking and location use;
•liaising with the director to discuss and show ideas and photographs;
•collating practical information on potential locations, such as hotels for accommodating the crew and cast, and, in the case of photography shoots, often booking the hotel and making travel arrangements;
•liaising with key members of the production team to assess visual and technical specifications;
•researching locations thoroughly to ensure no disruptive noises or events are likely to occur during the shoot;
•negotiating access and drawing up a contract with location owners;
•organising permissions for access, for example, with local authorities and the police;
•scheduling crew arrival dates and times and keeping all parties informed on site;
•ensuring the technical specifications for equipment, power sources and crew accommodation on site are met;
•ensuring compliance with health and safety and security requirements and undertaking risk assessments;
•distributing maps, directions, parking plans and all relevant support information to all services and crew;
•arranging schedules for the day with the assistant director to ensure continuity;
•managing the location on the day and resolving practical or people-related problems as they arise;
•supervising location support staff throughout the process;
•dealing with members of the public who may intrude upon a shooting location;
•ensuring the final clearing up ('the wrap') runs smoothly and thanking site owners.
The amount of money you ear is very dependable on how experienced you are and how much you know. The more work experience you have the better chance you have at maintaining a job and earning a better salary.
JL04 Task 1 - Film/Video Editor
A film or video editors job mainly consist off assembling recorded raw material into finished product suitable for broadcasting. The material they assemble can consist off camera footage, dialogue, sound effects, graphics and special effects. This is a key role in the post production process and the editors skill can either have a negative or a positive effect on the final product. The editor can work as part as a team for bigger scale projects or independently when working on smaller projects. They also work closely with the director to achieve the desired goal. Most Film/video editors and a employed on a freelance basis mainly working on short term contracts for post production studios, television companies and corporate employers. Editors can work on a number off projects such as television programmes, films, music videos, and commercials.
Some of the activities involved are
The process of work for an editor involves:
•receiving a brief, and maybe an outline of footage and/or a shot list, script, or screenplay;
•assembling all raw footage, with camera shots either recorded or transferred onto video tape in preparation for inputting into the computer;
•inputting uncut rushes and sound, and synchronising and storing them into files on the computer;
•digitally cutting the files to put together the sequence of the film and deciding what is usable;
•creating a 'rough cut' (or assembly edit) of the programme/film and determining the exact cutting for the next and final stages;
•reordering and tweaking the content to ensure the logical sequencing and smooth running of the film/video.
Additional tasks may include:
•overseeing the quality and progress of audio and video engineering and editing;
•consulting with the director, producer and/or client throughout the post-production process;
•familiarising yourself with the style of specific directors;
•experimenting with styles and techniques including the design of graphic elements;
•selecting the most effective shot of a scene in terms of drama, story relevance or continuity;
•writing voiceover/commentary;
•suggesting or selecting music;
•if freelancing, negotiating rates of pay and conditions, managing business affairs, and/or liaising with an agent
The starting salary for an editor is £18,000-£25,000 which is mainly for television programmes. However editors at a senior level earn between £37,000-£70,000 which is at the higher end of the scale.
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