Radio Producers work both in speech-based and music radio, where they play a key role in creating what is heard by listeners, they are not usually heard on air themselves. They are responsible for creating and co-ordinating the content of radio programmes, and may also have responsibility for the content or websites and other certain mobile platforms. They are also closely involved with the business and technical aspects or programmes.
The responsibilities of a radio producer may vary depending on the programme or station. A majority of radio producers ,ay work as a small part of a small team although some manage much larger programme units. Radio producers are based in offices and recording studios but may also work on a certain location where they produce outside broadcasts.
Producers in music radio work in different radio stations ad programmes which caters for all musical tastes. However producers in speech radio work in all genres like topical talk sows to documentaries, dramas and comedy. Being a radio producer you are required to work a variety of shift patterns which includes night shifts, weekends ad holidays. In some roles radio producers will be expected to travel, sometimes long distance and at short notice to work on location.
Wherever a radio producer works they are expected to understand the purpose and format of their situation or programmes. They need to be aware of the characteristics of their target audience and also they need to be knowledgeable about the subject matter of the output for which they are responsible. Being a radio producer they must create programme content and manage the whole production including live and recorded. They need to generate original ideas, identify suitable ideas from others and carry out thorough research.
They also need to know to access and evaluate all relevant information sources which sometimes includes image resources which includes libraries, archives, the internet, and academic. Radio producers also need to know how to source music or audio material to ensure necessary licences or clearances are obtained. However with this they are expected to comply with media law and regulations.
Radio presenters work closely with presenters, performers and other programme contributors. However to ensure that the output meets established production standards, they must also give direction when necessary.
They also need t be able to operate various radio studios and to record audio both in studios and location. Sometimes they may be required to record interviews and other material which includes editing when necessary.
Essential Knowledge & Skills
•ability to generate original ideas, and to think creatively about how to communicate them
•excellent writing and story-telling skills, which they can adapt for different audiences and platforms
•when necessary, an understanding of how to use their voice to communicate effectively with listeners
•knowledge of the Radio market, different station and programme styles, and audience demographics
•the confidence and tenacity to pursue information, overcome obstacles, and pitch ideas to senior colleagues
•ability to work independently but also as part of a team
•self-motivation and adaptability
•ability to work effectively under pressure, react quickly, and meet tight deadlines
•determination, diplomacy and excellent interpersonal skills
•empathy and patience, the ability to build rapport and draw information from people
•ability to coach and develop talent in others
•a comprehensive knowledge of the subjects relevant to the Radio genre in which they wish to work
•a thorough knowledge of the law, ethics and industry regulation as they affect Radio production
•knowledge of when it is necessary, and how to acquire, the relevant clearances and licenses, including copyright and music clearances
•knowledge of the requirements of the relevant Health and Safety legislation and procedures
•a high level of IT skills - particularly good word-processing and data handling skills
•ability to learn how to use a variety of recording equipment and to operate different radio studios
•ability to conduct effective internet research, use relevant computer software for audio editing, and, when necessary, to manipulate visual images or edit video, and upload all such material for use on websites.
To become a radio producer you must be a graduate, however a degree is not always essential. A lot of radio employers do not expect the degree to be in a media related subject and may even prefer recruits to have degrees in other areas especially those related to the radio genre in which they wish to work.
A lot of radio producers try to get a place on a direct entry trainee scheme, however places are very limited and such schemes do to recruit on a regular basis making it harder for people to find jobs. Sometimes a degree or equivalent may be a requirement for some of these schemes but many others may specifically target non graduates.
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